Behind the Scenes: New York Design Week

Posted on

As soon as we took a few hazy steps off the 34th St-Hudson Yards subway, we immediately started to question if we should all be in bathing suits instead of blazers. The air was thick as the city prepared for afternoon rain and as we were mentally preparing to fend through the crowds of people headed to get a taste of design during New York Design Week.

This year the city seemed to be buzzing more than ever – designers, architects, buyers, and everyone in between were ready to see everything New York had to offer.

 Our Time at ICFF

Besides the token Starbucks line that was 50 people deep every hour of ICFF – the playground of the Javits Center was expansive as ever. Seeing our brands shine for so many people to experience is always a treat, and makes us proud to carry and represent them.

Instead of relying on our caffeine dependencies, our Buying Team and Web & Marketing Team simply took on the Javits with extra boosts of excitement, determination, and maybe some adrenaline from early morning travel.

We spent our time absorbing inspiration from all over the city, but it’s time to share with you some of the best from our brands


Bensen’s understated booth came as no surprise, as they keep it simple and sleek with all of their branding. We were so excited to sit in the My Turn (as you can see from Lauren’s elation above) and it looked devilishly good in mustard-colored velvet.

My Turn, Pre Chair, and U Turn.

Bensen also unveiled some 2018 new releases – the Area Table and Loft Sofa below.

Loft Sofa and Area Table


Our favorite booth by far and one of the most stylistically cohesive was the display from our friends at Ercol. Their partner in their new Von Collection was product designer Hlynur V Atlason who created everything about the collection from the furniture to the vignette to the graphic collateral.

He designed the Von collection with the goal “to offer a warm natural material pallet and friendly forms, made with construction typologies found in Ercol’ archives. And, while being a highly functional system, the collection should generate the feeling of home, when configured in any space.”

The new collection includes a bench, chair, armchair, work-chair, and magazine table.

Fun fact: The razor for the women’s startup Billie was also designed by Hlynur!

Graphic Art for the Von Collection


Ethnicraft debuted their new Ancestor’s Collection – pieces that combine a minimalistic silhouette with an artisan flair.

We’ve been itching to see the pieces in person since we’ve heard about their inception, and they were even more unique than we expected. The Tabwa Sideboard and Bench were the reps for the Ancestors Collection, and they absolutely command attention.

Our favorite part? Each piece in the Ancestors Collection is hand-carved, making them all one-of-a-kind.


It was Armadillo’s first U.S. trade show, and we were elated to see their booth packed the entire time. Their rug rack was beautiful with plenty of rungs for light to perfectly reflect and refract on their designs.


Our Parisian dream brand displayed a bunch of new releases including the Rythmic Armchair, the Somerset bench, and the Mooon! Led Lamp. They also announced the two new colors for the 2018 season – deep blue and praline.

Also, Fermob’s Mooon! lamp was named a Metropolis Likes NYCxDesign Winner during ICFF. The lamp was designed by Tristan Lohner, and is the perfect departure from their Balad collection that still seems to have continuity with the rest of their lighting.

The award was granted by Metropolis Magazine, where editors selected 24 pieces from submissions. These winners are from a multitude of categories but must possess new thinking about materials, sustainability, user experience, and interiors.

 A quick stop at Lonny Living Room

Gus* Modern

After leaving the Javits Center we headed to the LES – embracing the quiet respite from the bigger exhibits and to pay a visit to some of our favorite stores – Coming Soon and Tictail market.

Specifically, we heard that Lonny Magazine was creating a living room installation at Tictail, and we had to check it out. Beyond pursuing the incredible artists and collaborators already on display at Tictail, Lonny brought in emerging accessory brands like Los Objetos Decorativos.

Margot Sofa at Tictail

They wanted to create a west-coast oasis and with the aid of about 27 luscious plants … they succeeded.

What we were even more excited about is that the star of the installation was the Margot Sofa by Gus* Modern. If you haven’t read our three favorite takes on the Margot from last week, be sure to go check it out.

During our quick trip, we saw designs and artists that inspired us, challenged our ways of thinking, and made us even more excited to do our jobs.

What more could we ask for, right?

Clearly, there’s even more to share, but for that … you’ll have to wait until next week. All of these pieces will be available and online in the near future but if you ever have a question about anything you see here, please feel free to reach out.


  • Share


  1. These designs support planned parenthood and the environment? says:

    […] While we were in New York we hunted down three big projects with a message that we wanted to learn more about. […]

Leave a comment

Your email address will not be published.