We’re not on the Goop Lab yet – but we’re close with their new San Francisco store

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A project we have for you this week is none other than the opening of another store in the Goop empire, further solidifying their hat in the experiential retail ring. It’s always a pleasure to watch Ronen Lev’s work and even cooler when it’s for a brand we all enjoy. This time Goop’s storefront presence is taking on the Bay Area in San Francisco’s Pacific Heights neighborhood.